Hume Supernatural

As Creative Director at Hume Supernatural, I lead the overall creative vision and direction of the brand, ensuring alignment with its core values and mission. I manage and collaborate with in-house and freelance teams—including designers, copywriters, photographers, and videographers—to bring campaigns to life across multiple platforms. I’ve developed and executed seasonal marketing and product launches, overseen digital strategy and design for paid media, email, and social channels, and led UX/UI design for web and e-commerce experiences. My role also includes art directing photo and video shoots to craft compelling brand narratives, and overseeing packaging, retail, and environmental branding initiatives.