As the Lead Brand Designer at Vuori, I was responsible for directing all visual brand touchpoints to ensure a cohesive and elevated identity across digital, print, and retail. I led a comprehensive redesign of the brand’s identity and website, evolving the visual language to align with rapid customer growth and shifting market trends. In this role, I managed a team of designers and external collaborators—including videographers and illustrators—while driving the concept development, presentation, and execution of seasonal marketing campaigns. I also led art direction for product and lifestyle photo and video shoots, and oversaw the design and production of catalogs, digital ads, and social media assets.