As Art Director at SURFER Magazine, I led the creative evolution of one of the most iconic publications in surf culture, known as the Bible of the Sport for its rich editorial history and deep roots in the global surf community. I spearheaded the redesign of the magazine and rebranding of the SURFER Awards, elevating visual identity and audience engagement across all platforms. I directed visual content spanning print, web, video, events, and merchandise, ensuring consistency and impact at every touchpoint.